We provide industry knowledge, top strategies & logistics for newspaper advertising with FSIs.
Print advertising is valuable to any business for its potential to reach engaged audiences with detailed and relevant offers. Free-standing inserts (FSIs) are one way to distribute expansive sale inventory, direct response cards or simply to stand out from the crowd. When you work with Wakeen Pages, we provide industry knowledge, top strategies & logistics for newspaper advertising with FSIs.
FSIs, or newspaper inserts/circulars, are a variation of print placement in daily or weekly publications. Aptly named, these advertisements are inserted between the pages of a newspaper rather than printed directly onto a page. You’ve probably noticed them yourself, especially on Thanksgiving Day, when the masses line up to get a peak at Black Friday sales circulars. These newspaper inserts may seem like a simple tactic, but they offer a vast range of benefits to your business and its advertising strategy.
If debating the advantages and costs associated with FSIs vs ROP, please consider the following:
Newspaper inserts are a powerful tool for marketing and advertising your business, and you can take advantage of this tool today. With the help of Wakeen Pages, you can master your FSI strategy and expand your audience. Request a quote to get started on harnessing the power of print advertising.